10-Step Checklist for Ecommerce SEO Based On Industry’s Best Practices

If you are reading this post, then it means you have just created your online shop. Congratulations! However, I do know that many are reading this post before venturing out with their ecommerce idea. Good idea!

You see what I did there. I just place positive reinforcements to two different types of ecommerce aspirants: ones who do have a shop and ones who may build a shop in future. This is what SEO is all about. Search engines bring affirmations for your queries. For someone who is searching “gummy bears”, she should get results for bear-shaped fruit-gelatin delights. This is an affirmative result.
But in the results, the user will get many choices. Therefore, it is necessary to optimize website for search engines. Only a website with proper SEO can make its way to top search rankings.
So, the question is: How to do SEO for an ecommerce website?
Well, I have a suggestion.

To rank good, User Experience is the key to efficient SEO. While optimizing for search engines, do not ruin the experience of your website. Find a middle path. To rank best, you need to implement the 10 steps in this checklist.

1. Localization

It is a short process of two easy steps.

1. Register your Business with Google My Business.
2. Create an interesting profile.

Google shows local results on Search Engine Ranking Positions (SERPs). Have a look at this infographic that shows why businesses are adopting local results. Also, have a look at the screenshot below. It shows the top local results in SERPs with their Contact Numbers and Addresses.

For ecommerce, it is a good practice for generating conversions. Many brands have now listed their businesses on Google Local. There are many services available for local directories, geo-targeted keyword tools, citation finders, reputation managers, audit tools, and more. You just have to find the right citation opportunities.
Here are a few things you need to remember when creating a local listing:

1. Provide NAP (Name, Address, and Phone Number) exactly the same and properly.
2. Use  Schema Tags for NAP.
3. Get real reviews from customers.
4. Optimize local keywords on your site.
5. Properly optimize search engine snippets.
6. Target local link building.

2. SEO title

It’s necessary to create a unique and interesting Title for search engines and users as well. Remember, all your products are optimized with SEO Title. There are some best practices which you can follow to create optimized best titles for ecommerce:

• Use your website brand in the Title (Brand Optimization).
• Use less than 60 characters.
• Use Action Words like “buy”, “online”.
• Use Free Shipping words in title for ecommerce website, if possible.
• Use proper keywords placements. The title starts with the most important terms and ends with brands. For e.g, “Organic Wild Rice – Rice Vendor”.

3. Image and video optimization

Images and videos are used at many places. For images, I have the recent example of Cloudways Console. If you search on Google, “Cloudways Console”, this result will show as below:

The Alt text of these pictures are relevant to the “Cloudways Console” keywords. These are some of the things you have to care about for Rich Media Content Optimization:

• Use proper and relevant Alt Text.
• Name the image file properly, for e.g. “buy-button”, etc.
• Reduce image and video size as much as you can. There are many online tools that offer instant optimization.
• Use embedded code for videos by hosting videos on external sites, like Wistia, Vimeo, etc. This way, your site’s load time will not be affected.
• Write all meta details and required descriptions for all your videos.

4. Page Load Time

Most of the ecommerce sites average load time is 6 seconds. Best load time is around 2-3 seconds.
Some points which reduce your ecommerce site load time:

1. Reduce Redirects.
2. Optimize Images.
3. Try to upload video from external source.
4. Minify HTTP Requests.
5. Minify Development resources like: HTML, CSS, JavaScript.
6. Reduce or if possible deactivate extra Plugins on your cms.
7. Try to get better Hosting + CDN service like: Cloudways.
8. Enable Browser Caching.

5. Unique content

Uniqueness is must when it comes to content. Google has announced strict measures against copied content. Here is the reference:

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:

• Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
• Store items shown or linked via multiple distinct URLs
• Printer-only versions of web pages

For Affiliate Programmers, Google set some conditions such as:

Google believes that pure, or “thin,” affiliate websites do not provide additional value for web users, especially if they are part of a program that distributes its content to several hundred affiliates. These sites generally appear to be cookie-cutter sites or templates with no original content. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience.

Some examples of thin affiliates include:

Pages with product affiliate links on which the product descriptions and reviews are copied directly from the original merchant without any original content or added value.

Please remember that the product name and most of the code and quotes are used the same just because they cannot be changed. Try to produce different content in product description and details. If you want to rank your ecommerce efforts on search engines, follow each and every single guideline from Google. One of the major SEO issues which occurs in ecommerce is copied content. Try to work smarter in this regard. Some of the points to care about:

• Noindex all pages which are not necessary to index
• URL Path should be clear
• Proper Redirection
• Canonical Tags implementation

6. Site structure

A site built on a structure provides good user experience. It helps visitor and search engines in finding relevant information. Beside this, internal linking of related products and other pages of your store helps to easily index pages of your ecommerce site. Proper structured websites help search engine crawlers to find your site pages.

7. Structured data

Structured data is now a necessity for every online business. For successful SEO, you need to create a proper structure for data too.
Its benefits are increased Conversion Optimization, CTR, improved SERP indirectly, reduced Bounce Rate, and increased User Engagement.
There are many Rich Snippets that are used with ecommerce sites, because products have lots of information that users want to gather before buying. Some of them are:

1. Name
2. Rating
3. Currency
4. Shipping
5. Price
6. Color
7. Availability, and many more.

I prefer Schema for Structured Data. It’s the easiest one. You can implement Markup Tags which you want to show in rich snippet.
For testing, I used Google’s Structured Data Testing Tool. Be sure to test all your Markup Tags with this tool.

8. HTTPs

Recently, Google announced minor SEO benefit for website that implement HTTPs for transfer. Ecommerce sites have to apply HTTPs not only for Google, but for Users too. Ecommerce websites usually have Payment Gateways connected with the Cart System. HTTPs basically encrypts all the data which is transferred between the server and website. Now, buyers won’t pay on a site that does not use HTTPs for data transfer.
To get your website HTTPs protected, you need to install an SSL certificate. Many hosting service providers offer this feature to their customers. On Cloudways, you can install SSL in just 3 easy steps.

9. Mobile Friendly

Earlier this year, Google started to optimize its Search for mobile friendly website. Since April 21, 2014, mobile friendly websites have an edge over other sites that are non-mobile friendly. Websites built on Magento and WordPress can easily be made friendly by using responsive themes or plugins. Once you have made your shop mobile friendly, check whether your site is compatible with Google standards. Remember, the upcoming holiday season is first one after this major announcement. Therefore, it is best to act now as users searching from mobile devices will be shown mobile friendly results.
This can have an effect on Mobile Conversion Rate.

10. Canonical tags

Canonical Tags are for search engines to define a page and avoid considering duplication of that page. Here are some examples:

• http://www.example.com
• https://www.example.com/
• http://example.com
• http://www.example.com/
• http://example.com/
• http://www.example.com/index.html

Search Engine Bots consider all these pages as different from others. But these are single pages. To define to the search engine that it’s a single page you have to put Canonical Tags and point to one page. The best example is: https://www.example.com/
The last “/” sign indicates to the search engine that the URL path has come to an end.
Most of the users are confused with the usage of 301 Redirects and Canonical Tags. Canonical Tags are for Search Engines, not for Users. Redirects are for both Users and Search Engines. For staying safe from suffering a Google SEO Penalty, use proper Canonical Tags.
I hope you found this post useful to learn about ecommerce SEO Best Practices. Are you confused about any of the practices mentioned here? Leave a comment and I’ll be happy to address your concerns.

8 Steps for Optimizing a New Website maker

 8 Steps for Optimizing a New Website maker

If you have just launched a new website and are unsure about how to promote it online especially, on search engines, then you are doing a right thing by reading this post.

 the first thing you need to do before anything else after launching a new website, is DO NOT BE HASTY and DO NOT PANIC. By panicking or by taking hasty decisions you will be ending up making bad decisions and you may realize it after losing a chunk of money and time, which is not what anybody looks out for when starting something new.

 Here are the 8 most important steps you can take YOURSELF to start your website’s promotion on search engines and the internet as whole, and you do not need an expert for this.

 so Visit This Site  Click Down Link

8 Steps for Optimizing a New Website maker

ISLAM and SCIENCE

ISLAM and SCIENCE

 

Islam and Science is the best topic to describe Quran and Science, 

How ought to the science be treated in Islam? Islam associate in the science has been an often quoted term for thinkers, writers and customary folks. it's created such a large amount of new interpretations, generally positive and generally negative. Here our competition is to produce you the fundamental ideas in Islam to create the concept clear. Islam could be a philosophy furthermore as science, solely purpose to grasp is however sturdy the link is between these 2. Has there been any link or not? And if there's to what extent is it practical? we tend to see range of individuals around U.S. UN agency don't take into account science vital and thus don't bring it in their lives argument that it's a materialistic approach towards life. is that this true for his or her lives? There are such a large amount of Articles and lectures written on this specific topic and here our purpose is to point out you the important image and allow you to decide what the fact in Islam is.

Before going into any longer detail it's vital to grasp what science extremely suggests that. There square measure such a large amount of interpretations and here is one amongst those, "Primary Science is associate in degree understanding of the selected factor that is existing physically and also the use of the principles of that understanding for the advantage of the humanity".

After reading the definition one will perceive that it's not a brand new factor as a result of its existence has been lang syne the start of humanity. Man has forever tried to create things easier and easier for his domestic and industrial life. Before Islam nice names like Aristotle and Plato square measure examples for the good work that conjointly highlights the importance of philosophy. currently we are going to discuss science when the existence of Islam.

Most of scientists and thinkers believe that arrival of Muhammad (SAW) and al-Qur'an was the foremost vital and the boasting purpose for science. it's primarily arrival of reality that helps to grasp the universe and purpose of its creation. actually that was the amount once science got new spirit despite of the very fact that philosophical explanations were created unendingly. al-Qur'an and Hadith describe their position overtly and clarifies that there's no clash between Islam and science rather it's wrong clarification of science that has created it suspicious. initial we glance at the lifetime of Muhammad (SAW). His life is true clarification of the fundamental of the science within which He unmoving out superstitions and recent traditions and told the folks reality. He knew the importance of information and created it required for each men and ladies. He raised the degree of learning seventy times on top of prayer to prove that for the understanding of faith, data regarding universe is very important. is that this not the aim of science? Science conjointly rejects superstitions and makes folks alert to true facts of the universe. when God Almighty he's the sole one that is aware of everything regarding this universe and to prove this He spent a sensible life and gave principles with logics on all fields of life. Here a matter rises, "Did He invent something?" the solution isn't any, as a result of science is associate degree awareness it doesn't need invention. nevertheless His teachings and philosophy have become theories of science day by day.

Now we tend to return to al-Qur'an, virtually all and sundry believes that al-Qur'an is that the solely authentic and sacred book of this universe as a result of books of alternative Prophets square measure either modified or not gift nowadays. the entire al-Qur'an is science in itself and calls the folks to recognize the hidden realities of the universe. it's aforementioned many times in al-Qur'an that there square measure signs for people who suppose and perceive. al-Qur'an explains each field of science and predicts even those things that man doesn't grasp. From the creation of this world and man and to the destruction of this universe, al-Qur'an explains everything. To prove this following statement is enough, "There isn't any discovery or invention of the science that is against the fundamental teachings of al-Qur'an and Hadith," thus Muslims, Christians, Hindus and Jews, all of them grasp that al-Qur'an is that the solely book of this world which will guide them to seek out the hidden realities of this universe.

Then wherever the matter is? this can be the important question and here is its answer. Islam says, "We ought to explore nature and universe to believe unity of God and to induce the blessings of Muhammad (SAW)." It implies that the last word result ought to be the formation of a society wherever, by new discoveries, positive changes return and other people becomes duteous to God Almighty. this can be conjointly the aim of our creation and science makes it clear for U.S. to be duteous to God and Prophet Muhammad (SAW).

What we've got done is our wrong approach towards science. we've got began to use science with materialistic approach which suggests we tend to believe solely those things that happen before our eyes or that have physical existence. This development makes U.S. materialist. primarily this idea is against the construct of science as a result of science will solely predict one thing. it's true that there square measure such a large amount of theories that square measure thought-about final however on the opposite hand it's conjointly true that they're not final verdicts. With the progress of science theories amendment time to time. Take the instance of Biology that when each fifty years changes fully. Atom was thought-about indivisible however currently it's over hundred sob-atomic particles. it's as a result of al-Qur'an is final finding of fact not the science and al-Qur'an doesn't need any mortal. Science supports spirituality and people things that don't exist physically. With the scientific discoveries we are able to predict that there's Heaven and Hell, which there's life when death. however strange it's that we tend to believe Newton's attractive force Law and don't believe that if gravitation force is force out nothing can survive on the world.

To make it short, Islam doesn't believe the materialistic approach towards science rather it takes science as associate degree instrument to guide the folks and to create the al-Qur'an and Hadith clearer for humanity. Its predictions square measure and discoveries, if we tend to take them in their real sense, do take U.S. just about God and show U.S. the authority of Almighty. however strange it's that al-Qur'an that's sent for all the humanity, doesn't has the link with a normal field science

Bing Shopping Campaigns Get Several Pre-Holiday Updates

 Mobile inventory, used and refurbished product ads support and more are now available.

Ahead of the major holiday sales push, Bing Ads has released several new features for Shopping Campaigns and product ads. Here’s what’s new:

Mobile Product Ad Inventory Now Available

Bing Product ads are now appearing for all existing Shopping Campaigns on iOS and Android mobile phones. Just like mobile text ads, product ad bid adjustments on mobile can range between -100 to +100.
To get reporting insights on mobile product ads, you can use existing Product targets or Product Partition reports: Reports > Product Partition Report / Product Dimension Report > Choose your Columns > Attributes > Device Type
Bing Ads says initially you may just see a small increase in mobile product ad volume, but coverage will expand over the coming months.

Promote Used & Refurbished Products

In addition to new products, Bing Shopping Campaigns now support new and refurbished items. In the screenshot example below, you’ll notice several product ads with “Refurbished” in the headline.


You’ll add either “refurbished” or “used” in the Condition field in your product catalog feed. Then you can create specific Product Groups using Condition as the attribute to bid distinctly on new, used and refurbished products.
You can get performance reporting on these items using the Product Partition and Dimension reports.

Beta Reporting Metrics For Shopping Campaigns

Impression Share metrics are launching in beta for Shopping Campaigns to show you how often your products display in relation to the competition.
Three new impression share columns will be available in the Product Partition and Product Dimension Report in the reports tab: Impression Share (IS), Impression Share (IS) lost due to Rank, and Impression Share (IS) lost to Budget.
Benchmark Bid and Benchmark CTR provide competitive insights for your product ads to see how your ads are performing relative to the marketplace average.

Shopping Campaigns Out Of Beta In UK And Australia

Businesses that sell products the UK and Australia can quickly start running product ad campaigns to Shopping campaigns. Existing US customers that sell in those markets can simply set the appropriate Location in Catalog setup and Country/region of sale in Campaign Settings to start showing product ads in the UK and Australia.
New Shopping Campaigns advertisers in those markets can check out the earlier Bing Ads blog post to get started.
Lastly, Content API users can now get status reports for your catalogs that submitted via the API. We hope that this will make your job of managing the product inventory easier and help you maintain a healthy state of offers on Bing. The developer documentation on this new feature is here.
Earlier this month, Bing Ads announced retargeting capabilities for Search and Shopping campaigns.