Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Friday, 6 November 2015

10-Step Checklist for Ecommerce SEO Based On Industry’s Best Practices


 10-Step Checklist for Ecommerce SEO Based On Industry’s Best Practices

If you are reading this post, then it means you have just created your online shop. Congratulations! However, I do know that many are reading this post before venturing out with their ecommerce idea. Good idea!
You see what I did there. I just place positive reinforcements to two different types of ecommerce aspirants: ones who do have a shop and ones who may build a shop in future. This is what SEO is all about. Search engines bring affirmations for your queries. For someone who is searching “gummy bears”, she should get results for bear-shaped fruit-gelatin delights. This is an affirmative result.
But in the results, the user will get many choices. Therefore, it is necessary to optimize website for search engines. Only a website with proper SEO can make its way to top search rankings.
So, the question is: How to do SEO for an ecommerce website?
Well, I have a suggestion.

To rank good, User Experience is the key to efficient SEO. While optimizing for search engines, do not ruin the experience of your website. Find a middle path. To rank best, you need to implement the 10 steps in this checklist.

1. Localization

It is a short process of two easy steps.
  1. Register your Business with Google My Business.
  2. Create an interesting profile.
Google shows local results on Search Engine Ranking Positions (SERPs). Have a look at this infographic that shows why businesses are adopting local results. Also, have a look at the screenshot below. It shows the top local results in SERPs with their Contact Numbers and Addresses.

For ecommerce, it is a good practice for generating conversions. Many brands have now listed their businesses on Google Local. There are many services available for local directories, geo-targeted keyword tools, citation finders, reputation managers, audit tools, and more. You just have to find the right citation opportunities.
Here are a few things you need to remember when creating a local listing:
  1. Provide NAP (Name, Address, and Phone Number) exactly the same and properly.
  2. Use  Schema Tags for NAP.
  3. Get real reviews from customers.
  4. Optimize local keywords on your site.
  5. Properly optimize search engine snippets.
  6. Target local link building.

2. SEO title

It’s necessary to create a unique and interesting Title for search engines and users as well. Remember, all your products are optimized with SEO Title. There are some best practices which you can follow to create optimized best titles for ecommerce:
  • Use your website brand in the Title (Brand Optimization).
  • Use less than 60 characters.
  • Use Action Words like “buy”, “online”.
  • Use Free Shipping words in title for ecommerce website, if possible.
  • Use proper keywords placements. The title starts with the most important terms and ends with brands. For e.g, “Organic Wild Rice – Rice Vendor”.

3. Image and video optimization

Images and videos are used at many places. For images, I have the recent example of Cloudways Console. If you search on Google, “Cloudways Console”, this result will show as below:

The Alt text of these pictures are relevant to the “Cloudways Console” keywords. These are some of the things you have to care about for Rich Media Content Optimization:
  • Use proper and relevant Alt Text.
  • Name the image file properly, for e.g. “buy-button”, etc.
  • Reduce image and video size as much as you can. There are many online tools that offer instant optimization.
  • Use embedded code for videos by hosting videos on external sites, like Wistia, Vimeo, etc. This way, your site’s load time will not be affected.
  • Write all meta details and required descriptions for all your videos.

4. Page Load Time

Most of the ecommerce sites average load time is 6 seconds. Best load time is around 2-3 seconds.
Some points which reduce your ecommerce site load time:
  1. Reduce Redirects.
  2. Optimize Images.
  3. Try to upload video from external source.
  4. Minify HTTP Requests.
  5. Minify Development resources like: HTML, CSS, JavaScript.
  6. Reduce or if possible deactivate extra Plugins on your cms.
  7. Try to get better Hosting + CDN service like: Cloudways.
  8. Enable Browser Caching.

5. Unique content

Uniqueness is must when it comes to content. Google has announced strict measures against copied content. Here is the reference:
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:
  • Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
  • Store items shown or linked via multiple distinct URLs
  • Printer-only versions of web pages
For Affiliate Programmers, Google set some conditions such as:
Google believes that pure, or “thin,” affiliate websites do not provide additional value for web users, especially if they are part of a program that distributes its content to several hundred affiliates. These sites generally appear to be cookie-cutter sites or templates with no original content. Because a search results page could return several of these sites, all with the same content, thin affiliates create a frustrating user experience.
Some examples of thin affiliates include:
Pages with product affiliate links on which the product descriptions and reviews are copied directly from the original merchant without any original content or added value.
Please remember that the product name and most of the code and quotes are used the same just because they cannot be changed. Try to produce different content in product description and details. If you want to rank your ecommerce efforts on search engines, follow each and every single guideline from Google. One of the major SEO issues which occurs in ecommerce is copied content. Try to work smarter in this regard. Some of the points to care about:
  • Noindex all pages which are not necessary to index
  • URL Path should be clear
  • Proper Redirection
  • Canonical Tags implementation

6. Site structure

A site built on a structure provides good user experience. It helps visitor and search engines in finding relevant information. Beside this, internal linking of related products and other pages of your store helps to easily index pages of your ecommerce site. Proper structured websites help search engine crawlers to find your site pages.

7. Structured data

Structured data is now a necessity for every online business. For successful SEO, you need to create a proper structure for data too.
Its benefits are increased Conversion Optimization, CTR, improved SERP indirectly, reduced Bounce Rate, and increased User Engagement.
There are many Rich Snippets that are used with ecommerce sites, because products have lots of information that users want to gather before buying. Some of them are:
  1. Name
  2. Rating
  3. Currency
  4. Shipping
  5. Price
  6. Color
  7. Availability, and many more.
I prefer Schema for Structured Data. It’s the easiest one. You can implement Markup Tags which you want to show in rich snippet.
For testing, I used Google’s Structured Data Testing Tool. Be sure to test all your Markup Tags with this tool.

8. HTTPs

Recently, Google announced minor SEO benefit for website that implement HTTPs for transfer. Ecommerce sites have to apply HTTPs not only for Google, but for Users too. Ecommerce websites usually have Payment Gateways connected with the Cart System. HTTPs basically encrypts all the data which is transferred between the server and website. Now, buyers won’t pay on a site that does not use HTTPs for data transfer.
To get your website HTTPs protected, you need to install an SSL certificate. Many hosting service providers offer this feature to their customers. On Cloudways, you can install SSL in just 3 easy steps.

9. Mobile Friendly

Earlier this year, Google started to optimize its Search for mobile friendly website. Since April 21, 2014, mobile friendly websites have an edge over other sites that are non-mobile friendly. Websites built on Magento and WordPress can easily be made friendly by using responsive themes or plugins. Once you have made your shop mobile friendly, check whether your site is compatible with Google standards. Remember, the upcoming holiday season is first one after this major announcement. Therefore, it is best to act now as users searching from mobile devices will be shown mobile friendly results.
This can have an effect on Mobile Conversion Rate.

10. Canonical tags

Canonical Tags are for search engines to define a page and avoid considering duplication of that page. Here are some examples:
  • http://www.example.com
  • https://www.example.com/
  • http://example.com
  • http://www.example.com/
  • http://example.com/
  • http://www.example.com/index.html
Search Engine Bots consider all these pages as different from others. But these are single pages. To define to the search engine that it’s a single page you have to put Canonical Tags and point to one page. The best example is: https://www.example.com/
The last “/” sign indicates to the search engine that the URL path has come to an end.
Most of the users are confused with the usage of 301 Redirects and Canonical Tags. Canonical Tags are for Search Engines, not for Users. Redirects are for both Users and Search Engines. For staying safe from suffering a Google SEO Penalty, use proper Canonical Tags.
I hope you found this post useful to learn about ecommerce SEO Best Practices. Are you confused about any of the practices mentioned here? Leave a comment and I’ll be happy to address your concerns.

8 Steps for Optimizing a New Website maker

 8 Steps for Optimizing a New Website maker


If you have just launched a new website and are unsure about how to promote it online especially, on search engines, then you are doing a right thing by reading this post.

 the first thing you need to do before anything else after launching a new website, is DO NOT BE HASTY and DO NOT PANIC. By panicking or by taking hasty decisions you will be ending up making bad decisions and you may realize it after losing a chunk of money and time, which is not what anybody looks out for when starting something new.

 Here are the 8 most important steps you can take YOURSELF to start your website’s promotion on search engines and the internet as whole, and you do not need an expert for this.

 so Visit This Site  Click Down Link

8 Steps for Optimizing a New Website maker

Saturday, 31 October 2015

Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects

Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects

After warning webmasters in early 2014 about sneaky mobile redirects, Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects.


Google announced this morning that the company will take action on websites that intentionally or unintentionally have sneaky mobile redirects in place.
Back in April 2014, Google clarified their stance on sneaky mobile redirects, but now they are giving webmasters a deeper look into these cases. One has to suspect that Google is seeing more and more cases of unwanted and deceptive redirects affecting mobile users.
Vincent Courson & Badr Salmi El Idrissi from the Google Search Quality team said, “Redirecting mobile users to improve their mobile experience (like redirecting mobile users from example.com/url1 to m.example.com/url1) is often beneficial to them. But redirecting mobile users sneakily to a different content is bad for user experience and is against Google’s webmaster guidelines.”
The situation can be bad for the user. For example, when the same URL is displayed in the search results pages on desktop and on mobile, and when a user clicks on this result on their desktop computer, the URL opens normally, but when the user clicks on the same result on a smartphone, a redirect occurs sending the user to unrelated URL and web page. This is a frustrating and sometimes unhealthy situation.

Google undertands that sometimes these redirects are happening without the intent of the webmaster. Typically, these things can happen due to bad ads or being hacked:
(1) Advertising schemes that redirect mobile users specifically: A script/element installed to display ads and monetize content might be redirecting mobile users to a completely different site without the webmaster being aware of it.
(2) Mobile redirect as a result of the site being a target of hacking: In other cases, if your website has been hacked, a potential result can be redirects to spammy domains for mobile users only.
So Google has given webmasters three ways to detect when this happens, because it often goes unnoticed for a while.
(1) Check if you are redirected when you navigate to your site on your smartphone several times per week.
(2) See if your web users are complaining about your site.
(3) Monitor your users in your site’s analytics data for unusual behavior or changes.
Here is Google’s ending advice on this topic:
It’s a violation of the Google Webmaster Guidelines to redirect a user to a page with the intent of displaying content other than what was made available to the search engine crawler (more information on sneaky redirects). To ensure quality search results for our users, the Google Search Quality team can take action on such sites, including removal of URLs from our index. When we take manual action, we send a message to the site owner via Search Console. Therefore, make sure you’ve set up a Search Console account.
Be sure to choose advertisers who are transparent on how they handle user traffic, to avoid unknowingly redirecting your own users. If you are interested in trust-building in the online advertising space, you may check out industry-wide best practices when participating in ad networks. For example, the Trustworthy Accountability Group’s (Interactive Advertising Bureau) Inventory Quality Guidelines are a good place to start. There are many ways to monetize your content with mobile solutions that provide a high quality user experience, be sure to use them.

Friday, 30 October 2015

SEO crash course full lecture about SEO in video

SEO crash course full lecture about SEO

 Artem talks about basics of search engine optimization (SEO) in Oulu University. In this short talk students learn about basics of SEO and importance of content.

Artem describes process of optimizing content for SEO. Beginners who know little of search engine optimization will benefit most from this video.

VIDEO: SEO Explained

New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:

Click ForVideo 

http://dunyahub.com/2015/10/seo-crash-course-full-lecture-about-seo/

 

 

Saturday, 17 October 2015

Keyword Difficulty Analysis: How to Choose the right SEO keywords

Keyword Difficulty Analysis: How to Choose the right SEO keywords


A successful SEO campaign almost always relies on the keywords used. As elements that search strings are matched against, they can propel a website forward, helping it rank on search engines. The significance of individual keywords, however, is slowly dwindling, and keyword-based search engine optimization is losing its strength. Blame it on black hat practices that, even when they're being cracked down, have left lasting effects. This is because there are now factors that are far more important than keyword presence:

• Keyword placement matters more than usage frequency. That is, using keywords in the title tag and header has more weight than using them five times in the content.

• Using synonyms is more than acceptable. Now that Google is more sophisticated in interpreting data of a website, keyword specificity is fading. So even if different key phrases are used, as long as they have similar context, Google can place them in the exact same category, theoretically.

• Semantic search is making a huge difference on user searches. In the past, Google dissects search queries by words. A search query about "running shoes Utah", for example, would return anything that may be related with running, shoes and even events in Utah. But with search semantics, Google interprets the meaning of the whole search query rather than just the individual words.

Along with these changes is the need to take a different approach to keyword research. Keywords still matter, but they need to be perfect to be really effective. So whatever process you have been following for as long as you can remember, you should completely forget. Even if you did rank, it turns out that you have been doing keyword research all wrong. Rather than research for high volume, low competition and good CPC keyword, or effective latent semantic index keywords, you should use keyword difficulty analysis instead.

What does Keyword Difficulty Analysis mean?


Keyword difficulty is defined as a factor that helps determine how easy or difficult it is for a website to rank based on a particular keyword. So it's no longer about short-tail or long-tail, and high or low, because other factors now come into play, such as the following:

- The number of pages currently ranking for a specific keyword
- The number of pages bidding on a keyword in paid search campaigns
- The volume and cost per click of a keyword for a particular month

If you want to go down to specifics, you also need to look into queries that you must compete for based on three elements:

1. Your competition or the number of indexed pages for a particular query
2. The authority or ranking strength of a website based on the quantity and quality of incoming links
3. The relevance of well-ranking websites in terms of how they match certain search queries with consideration to factors, such as on-page ranking and off-page signals.

Difficulty analysis also entails estimating keyword difficulty. The easiest way to do this is to check out strong and weak search results based on a keyword or key phrase that is widely used. Between "running shoes Utah" and "Nike running shoes", the latter is harder to rank with, especially for normal and less-popular blogs. There is no way you can compete with high authority blogs.

A search query on "Pebble Time review" would return the following results:


All of these make up the top 10 strong results, which is clearly hard to outrank by less authoritative websites.

But if you use long-tail keywords, there is a possibility that the results will include forums, non-relevant sites, YouTube videos, Yahoo Answers and other websites that will be easier to outrank or those that make up weak results. So, what you want is a keyword that will return weak search results.

But because there are no hard-and-fast rules in difficulty analysis, you need to use tools at your disposal. A keyword difficulty tool can come in many shapes and sizes, so to speak. It's not just a specific type of software, but a set of procedures that lets you identify keyword difficulty.

Perform difficulty analysis based on several principles


Competing Pages

Find out who your competitions are for a particular keyword or phrase. Simply type in the search terms you want to use on a search engine and check out the results. As a blog or a business, your competitors are other blogs or companies that are providing the same products or services, and using the same set of keywords. The top ten is your strongest competition.

You can further narrow down your search by looking into the number of pages being indexed that use the same search terms on the title. To do this, use one of Google's advanced search operator "allintitle", which will display websites where the keywords appear in the title.

Now that you know your competitors, it is important that you don’t make any decisions based solely on the data that you collected. Just use them as an indicator, since there are plenty of other elements that will keep you off the first page.

Top 10 Search Results

If you want to determine the metrics involved in keyword difficulty, determine the top ranking sites related to the terms you intend to use. Getting results is easy. It is making the searches non-personalized that is challenging, although not impossible. You just need to use the right tools to de-personalize your search and get the results that matter more. Using Chrome browser in incognito mode is one good example. What this does is to remove results returned based on search data and preferences, such as ads, news, images and YouTube videos.

Number of Links

Top-ranking pages are likely to have a significant number of external and domains pointing links based on certain key terms. If you use the same keywords, you would definitely have a hard time ranking. But if there is a top-ranking website with just a few direct links, you have a door of opportunity. Using Open Site Explorer or Majestic SEO, you can acquire a number of linking domains a website has. But know that a site with few high quality links can have the same authority as one with plenty of low quality links, which is why further analysis is necessary.

Off-Page Optimization

How strong a competitor website's off-page optimization is reflected on the number, authority and type of links it has, including the backlinks. Keyword difficulty analysis will look into page authority, domain authority, keyword in anchor text and the diversity of unique linking root domain.

On-Page Optimization

Now that you know who your competitors are, find out how well optimized they are. Think like a search engine and look for different signals that will help your keywords rank easily and effectively. 

      • Keyword in title tag
      • Length of the title tag
      • Keyword in H1
      • Keyword in image alt text
      • Keyword in domain or URL
      • Keyword representation in anchor text or external links
      • Content quality
      • Optimization level (over optimized or not)
      • Use of questionable SEO practices
      • Internal linking architecture of a website

You can also keep your evaluation simple by just ranking each page's optimization as none, minimal, over, fair, decent or good, and excellent. Regardless of which step you take, however, this process takes a lot of work. If you want to cut down on the amount of effort and time you spend, you should filter your keyword list to a manageable size.

Perform difficult analysis using Google search operators 

Google can be your best friend in difficulty analysis, and not just in knowing your competitions or the keywords they use. To maximize Google, however, you must use three of its special operators.

As already mentioned, allintitle returns results that contain your search terms on the title. allinurl, on the other hand display results with the keyword included in the URLs, and allintext returns search results with the keyword appearing within the content.

How do you use them to your advantage? Using the keywords "nike running shoes", for example, run a keyword difficulty analysis in Chrome. Don't forget to search in incognito mode to keep results organic and non-personalized. Take note of the total results and those that returned using Google's advanced search tools. The data you collect will look similar to the one below:

Keyword: nike running shoes

keyword difficulty analysis for total results

Results with allintext: nike running shoes

keyword difficulty analysis for results with allintext

Results with allinurl: nike running shoes

keyword difficulty analysis for results with allinurl

Results with allintitle: nike running shoes

keyword difficulty analysis for results with allintitle

What do the figures tell you?

• If the total results are equal or close to 1,000,000, you have higher chances of ranking on the first page.
• If the results with allintext are just 50% more than the total results, keyword difficulty is very high.
• If the results with allinurl and results with allintitle is less or close to 1,000, the chances of ranking on the first page is high provided that certain criteria are met:

      o 2000+ words in-depth blog post
      o Proper image optimization
      o High Flesch Reading Score
      o Quick Load Spee
      o Good Social Shares
      o Efficient Inter Linking
      o Several high DA, PA Backlinks
      o Perform difficulty analysis using specialized checker

What is great about using Google search operators is that you will know your competitors during your research. But you can always take a shortcut through a keyword difficulty tool.

Perform keyword difficulty analysis using difficulty tools


Keyword Inspector

This is a free tool that you can use to analyze how difficult it is to rank a specific keyword. Every search term is ranked as Very Easy, Easy, Moderate, Difficult and Very Difficult.

Keyword Inspector keyword analysis tool

To start using it, you must first create an account. Once that is done, you can then run an analysis by typing in the keyword on the input box, choosing a country and then hit "Submit". You will get a tabulated result, with the keyword difficulty analysis indicated at the last column. It is highly recommended that you use search terms that is ranked moderate or less difficult.

Take note, however, that search results may vary from one country to the next. So don't make decisions based on them alone. Instead, combine it with other keyword difficulty tool.

MOZ Keyword difficulty tool

This tool is more comprehensive and comes with other useful features, making it an ideal choice. It may not be free, but it does give good value for your money. You can run 20 reports at one time, and a standard subscription has a daily limit of 400 reports.

To run a difficulty analysis, simply type in one or more keywords on the input box. You can separate the terms using a comma, tab or by typing it on a new line. Choose a search engine (Google, Bing, etc.) and country, and then hit "Check Difficulty" button. You will then get a report with the difficulty score and ranking factor indicated. The score is between 1% and 100%, with 1% as being easy and 100% as being very competitive.

What is great about this difficulty analysis tool is that you have the option to export the report as CSV, in case you want to run you own analysis. There is also a "Compare" button that will give you an idea which keyword has the lowest difficult score, yet has the most search volume - an excellent combination. Simply check on the keywords you want to compare, two or more at a time, and then hit Compare.

Take note that the data of search volume will always be for Bing even if you choose Google as your search engine. Don't worry though, since this would not affect the results in any way.

SEMrush

Originally a professional SEO tool designed for digital marketers, SEMrush has recently introduced a tool for keyword difficulty analysis where you can bulk check ranking of multiple keywords. It is not free, but you do get a 14-day free trial period. Look for the keyword difficulty analyzer under Tools, type in your keywords and then search for their difficulty score. You can put in a maximum of 100 search terms per line.

The great thing about this tool is that you get more in one go. That is, you not only learn about Keyword difficulty, but also Keyword Research, Competitors Analysis, and even Backlink Opportunities.

There are just a few examples of keyword difficulty tools that you can use. Among the three options, SEMrush is considered the simplest to use and is highly recommended for affiliate marketers and bloggers.

Keyword difficulty analysis can be done for app store optimization as well. Check out the result count to determine the number of apps targeting a particular keyword. Simply type in the search terms on the app store and both Apple and Google will show which apps use certain keywords. Another factor is volatility that provides a good indicator of how difficult it is to rank for a particular search term. Because finding volatility manually is hard, look for tools that you can use.

Once you have a list of keywords, sort and filter them out into different categories, such as immediate and short-term keyword targets, medium-term keyword targets that need to be groomed and grown, and long-term keyword targets that can be obtained through sustained effort.

Keyword difficulty analysis may seem like a new concept, but it is the new way of ranking in search engine results, which is why it is worth implementing in your SEO campaign.

7 search engine optimization Tips for blogers

 7 search engine optimization Tips for blogers

SEO, as you might have already know, is an acronym for search engine optimization. In the simplest of words, it's the way search engines like Google.com, Yahoo.com, Bing.com and others present your page in users' search results on their sites.



Cool, how do they that?


Well, they do that via sophisticated software tools, called spiders. Consider the whole internet as an empty room, with air particles as websites. Now sneak a spider into that room. Each tiny step that this spider would take now is essentially crawling a website (as the room is dark and full of websites). This is how search engines crawl through the web picking up site after site, studying them and ranking them. This ranking is important, really important. A higher ranked website by Google will always be on the first page of Google's search results for a related query compared to a lower ranked one.




So, in order to get ranked higher, you and I need SEO. SEO is like black pepper without which fried egg might not taste 'that' tastier. In simple words, in order for search engines to find your site and rank it higher than others in your field, you need to optimize it. Let's see how with these 7 simple tips.


Ways to SEO Optimize your Blog

Before starting with our 7 simple tips for a quality SEO, it's important to broadly classify those tips into two basic areas, on the basis of origin:


On-page Optimization

Refers to optimization of your actual web content including your HTML code, your text, as well as graphic content.


Off-page optimization

Off-page optimization, however, deals with things like backlinks (hyperlinks pointing to you site from other websites, apps and networks).


1. Create SEO Friendly Blog Post Titles

Post titles are important for SEO. They really are since they are deal makers or breakers. Whenever you write something, make sure you give proper attention to the post's title. Make your titles simple, intriguing, descriptive and gullible so that people may know what is this all about and what to expect. An even better approach is to wear searchers shoes while giving a title and think how would you Google it if you were looking for content like this.




Also, don't forget to include keywords in your title and keep it under 70 characters (or search engines would crop it before looking).


2. Improve the quality of your content

If you think 'content' isn't important for SEO, think again! Your content is the most important part of your site. While writing, don't copy-paste from elsewhere, don't stuff it with keywords alone, don't bombard it with images and multimedia files and don't write any lesser than 300 words. These all would affect your ratings quite poorly.


So, write original, use keywords in scenarios instead of straying them around (like I didn't use SEO here, SEO there in every next line), use images where they suffice and make sure you name them properly to appear in image search results, i.e. an image with the "img009.jpg" name would never appear in the image search results but "tips_to_success.jpg" would. The best would be to use text content and wrap them proper in HTML tags like <H2></H2> etc. (search engines likes content this way). Also, make sure your blog post's length is somewhere between 300-500 words - crossing over is fine but lesser isn't.



3. Keywords are keys

Keywords are terms that others may use to search for your content. While keywords are important for SEO, don't go on and stuff your site with keywords. This would make your content appear like a spam to spiders, who would neglect it henceforth.


Ideal is that once you have chosen your title (and included your keyword in it, as I have added keyword SEO in title above), use it in page URL, in your starting and ending paragraphs, as well as in article body where required without sounding awkward. Additionally, you may link it using anchor text to relevant resources in and out of site.


Adding keyword in the post URL using Custom Permalink


4. Meta-tags are important, but not 'that' much

If we had been living in early part of 21st century, meta tags might have done all the SEO for your site. Unluckily, we aren't. Google and other search engines have long left using meta-tags for finding site information. Hence, if someone tells you meta-tagging is all you need for your sites SEO, tell them it isn't.


Nevertheless, it's important that you use your keywords in your meta-data. Some themes already do that for you, if they don't (you can check that using page source or using view source code from browser), don't sweat. You can use 3rd party plugins like All in One SEO Pack and Scribe.


5. Socialize!

Make others talk about your site and share your content on social media sites or their blogs. It gets even better if somehow sites with high ratings link back to your site. This makes spiders think that you are someone important that everyone these days is talking about, resulting in enhancing your ratings dramatically.


Guest posting is another good approach for that. Comment on other sites, make friends with bloggers (best in business) and make them comment at yours. These tiny little things do matter a lot, resulting in enhanced SEO of your site.


6. Link in and Link-Out

Hyperlinks or Links are important from SEO perspective. You can use them to:


Link out to other sites, networks and posts, or even to your previous posts (also called inbound or backlinks) using anchor element with keyword.



Or even better, make others to link in to you, via sharing your content on their sites or social media networks.


As stated above, an even outstanding strategy for building links is guest posting.


7. Write Often

Sites with new content every day, or twice thrice a week have still far better ratings than those who post every fortnight. A better incoming content frequency makes spider come to your site regularly, resulting in better ratings and enhanced SEO.

Are we done then? Well, trust me - your sites rating is in your hands, not in Google or Yahoo. SEO is just about doing things neatly and in a sophisticated manner. Walk your site these 7 steps for a quality SEO and you will witness the difference yourself at Google, if no place else.


Remember, code clean, write original, socialize... this is what SEO is all about!

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Wednesday, 14 October 2015

BLOG COMMENTING

BLOG COMMENTING

Is Blog Commenting a Spam Tactics?

A few years back, block commenting was the most popular method to create links and then it was penalized by Google. We saw many sites with profiles full of blog commenting links and then they were penalized by Google Penguin Algorithm. With no exceptions, blog commenting is not a spam tactics, it turned into it sue to over misuse. Even today if you do it with the quality and logic, your site is going to get good authority links.

How do we do Blog Comments?

There are some guidelines that someone should follow to make blog comments. We saw people using keywords as their name while making a comment. That has no logic to do it in this way.
We do it with our quality guidelines and bring some good authority links from authority sites. If you want to name a few authority sites then it may be an indirect links from Forbes or a direct links from a related authority blog. In this process we follow related keywords via Google Alerts and then contribute on related authority sites. These links can be direct or indirect (like link via your Facebook profile or from disqus).Please check our Blog commenting packages to try one today.

Tuesday, 13 October 2015

SEO SERVICES

SEO SERVICES

Why SEO SERVICES are now necessary?

As the internet marketing awareness increases; more people are switching the businesses and are joining the internet. According to Cnet someone registered almost 15000 domains a day and if one person can do this then imagine the total number of people around the world who passionately buy domains for their future use or business. It is not possible for someone now just to buy a domain and then straight forward start earning from it. The long process of SEO involved behind growth of any site. There are huge efforts involved in the SEO Process, and it requires the money to carry out a good SEO.

What Processes are involved in Search Engine Optimization?

People often stumble upon the terms like Offsite SEO and Onsite SEO when talking about SEO. This is true and we can easily put all seo processes in these two main categories. But what includes in both of these categories is increasing rapidly. For newbie internet marketing, offsite means creating bunch of links. Onsite means to put proper Meta title tags there for him. That’s the tricky part where people are often deceived. Although I can’t explain all the processes here in a few lines but let me explain a bit of it.

Offsite SEO

This surely means creating links to your site but these links are not blog comments, or guest post or a forum post, or links from blogs. This is beyond that. Now offsite means is your content has quality and if it goes viral or not. It means building strong communities around your site and then earning links from there. Notice the word, I said earning the link not “getting or generating the link. This is the lengthy process that takes its time.

Onsite SEO

I put Meta information and tags on this side and along with that there are open graph tags and analyzing your site that what is happening actually there. It contains design of your site, and the user experience. Onsite SEO means what post or what page should be placed there. So if, in the past, it meant to put some meta tags there on the site then it’s wrong. It is an ongoing process along with offsite seo process.
Quality SEO Work
There is a huge difference between quality seo and the other. There are many black or gray hat services available over the internet, but we make sure to practice only white hat. We follow Google Quality guidelines and our customers survive all Google Algorithm updates like Panda, Penguin or Hummingbird. In reality, Google makes it so qualitative that only quality seo services providers remain in the SEO Industry.

What We DO?

We have been in SEO Industry since 10 years. In this period, we have ranked many tough keyword and our customers made lots of money from their online businesses. We take SEO seriously and make our customers worry free regarding traffic and SEO. We have a long list of Portfolio items but can reveal a few due to NDA so ask if you want to know any of our completed projects.
We do everything as a package to do SEO for a specific site. You can explain your desired goals, and we’ll achieve that for you. As a list following are some basic key points or work areas of our services
  1. Keywords Research
  2. Site design
  3. Onsite SEO
  4. Offsite SEO
  5. WEB 2.0
  6. Social Media
  7. Content Creation

SEO SERVICES

SEO SERVICES

Why SEO SERVICES are now necessary?

As the internet marketing awareness increases; more people are switching the businesses and are joining the internet. According to Cnet someone registered almost 15000 domains a day and if one person can do this then imagine the total number of people around the world who passionately buy domains for their future use or business. It is not possible for someone now just to buy a domain and then straight forward start earning from it. The long process of SEO involved behind growth of any site. There are huge efforts involved in the SEO Process, and it requires the money to carry out a good SEO. Click For More

BLOG COMMENTING

Is Blog Commenting a Spam Tactics?

A few years back, block commenting was the most popular method to create links and then it was penalized by Google. We saw many sites with profiles full of blog commenting links and then they were penalized by Google Penguin Algorithm. With no exceptions, blog commenting is not a spam tactics, it turned into it sue to over misuse. Even today if you do it with the quality and logic, your site is going to get good authority links. Click For More

PAID FORUM POSTING

Why start a forum?

A big question comes in mind that why someone wants to start a forum. There are many reasons behind it.
One reason is that someone is passionate about some particular topic and he/she wants to share the knowledge or wants to spread the awareness about it. Forums are a good option in the scenario as in this way we can interact with the related people directly. We can talk to them, or we can have their point of view. Click For More

Testimonials

We have a long list of testimonials. To check them Please Click Here

WEB2.0

Importance of WEB2.0 in the SEO

Like blog commenting, people abuse web2.0 in the past, and that’s why links of such type are also penalized. Majority of the people use them as link wheels. Link wheel is a popular structure of linking different web2.0 properties and then tiered linking came into being. All this worked like magic in the past and then Google Algos Chimed in and everything wasted. It’s not the Web2.0 itself, but the people who used it in the wrong or black hat way